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Global consultancies push limits to keep China business afloat

Global consulting firms are increasingly using complex workarounds to continue operating in China, as Western sanctions and Beijing’s tighter controls on foreign involvement squeeze opportunities. A Reuters investigation found that the China arms of firms including KPMG, Bain & Co and EY have pursued or undertaken work linked to sanctioned Russian entities or Chinese state-owned banks, sometimes using intermediaries to sidestep regulatory and compliance barriers. Examples include KPMG China assisting Russia’s sanctioned Sberbank with setting up a China branch, Bain pitching for market analysis work for the same bank, and EY staff using a third-party firm to bid for a project with a Chinese state-owned lender. While companies say they complied with applicable laws, legal and sanctions experts warn such arrangements carry significant reputational and regulatory risks. The cases highlight how consultancies are walking a geopolitical tightrope as sanctions expand, China tightens data-security rules, and growth in the world’s second-largest economy slows.