Cloud costs are rising faster than most finance teams can explain. Traditional FinOps focuses on dashboards and savings targets, but it often misses the bigger question: why is the money being spent in the first place? Intent-aware FinOps reframes cost control around business value. It pushes CFOs to examine architectural promises – speed, resilience, security – and ensure every pound spent backs a defined outcome.
This playbook breaks the approach into four practical pillars. No jargon. No theory. Just the real habits used by high-performing teams to close the gap between cloud usage and business intent. Expect guidance on how to interrogate spend drivers, expose misaligned investments, and turn optimisation work into a strategic lever rather than a cost-cutting exercise.
For CFOs wrestling with cloud unpredictability, Intent-aware FinOps offers a route to clarity, stronger governance, and better forecasting.
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