As artificial intelligence becomes a powerful tool for investors conducting research, CFOs are increasing their focus on investor relations, according to Gartner. In a survey of 146 finance leaders, 43% said they spent more time preparing for earnings calls in 2025, with time on other key activities – such as social media engagement and rapid news sharing – also rising. With AI tools like sentiment trackers, trading bots, and research terminals shaping investor perceptions, CFOs are encouraged to adopt private AI solutions to stay competitive. Gartner warns that failing to modernize IR capabilities could weaken a company’s influence with investors. The report also stresses the financial implications of scaling AI, identifying cost volatility in consumption, vendor dependency, and data management. CFOs are urged to implement governance measures and negotiate more flexible vendor terms to manage long-term expenses effectively.
