Omnicom to cut 4,000 jobs in IPG takeover

Omnicom will cut more than 4,000 jobs and fold several well-known advertising agency brands as part of an immediate restructuring following the completion of its $13bn takeover of U.S. rival Interpublic (IPG). Reuters notes that the ad industry is under threat as artificial intelligence reshapes creative production and tech giants such as Meta make it easier for businesses to develop ads at scale and speed. IPG laid off about 3,200 employees in the first nine months of 2025, and Omnicom last year reduced its staff by 3,000 to about 75,000. “Advertising and technology sectors are undergoing contraction now. It’s a tough job market. This announcement makes the market even more crowded,” observed eMarketer analyst Ross Benes.